I’ll admit it. I’m a baby gear geek. I can tell you the overall quality of a stroller just by looking at its wheels. I’m a certified child passenger safety technician (translation: car seat geek). I have timed myself assembling a Stokke Tripp Trapp Chair…more than once. My idea of fun when I travel? Visiting baby stores, of course.
Fortunately, I’m in the right line of work. As co-owner of Magic Beans, I’ve worked with thousands of parents trying to find the right products for their babies. And I’ve helped some of my favorite brands conceptualize and refine some pretty great products. I’ve even had the privilege of judging the JPMA Innovation Awards a few times. Not every product works for every family, but with so many options out there, it’s good to know how to spot the winners.
Design is definitely something that is important to me when it comes to gear. I focus on textiles, materials and hardware to help me evaluate the overall quality of a product. My taste is very simple, and definitely skews modern. I love gray, black, off-white and silver.
Eli Gurock, Magic Beans