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Bellini NYC Grand Reopening

As some of you know, I have spent the better part of last year and this year working on a makeover of my own. I recently took ownership of the New York City branch of our family business, Bellini. The store was desperate for a redo (it was 30 years old, and it showed), so we ripped out every nook and cranny of the store and started from scratch. Well, this past December, we finally reopened, and we were so excited by the results. My amazing team, contractor and supportive family helped me to create the Bellini of my dreams. So for those of you who don’t live in the NY area, I wanted to share our grand reopening press party pictures and give you a look at my new “crib.”

The party, which was co-hosted by Project Nursery, was filled with amazing NYC bloggers and press, but most importantly, some fabulous members of the PN family. Here are some of the highlights.

Here is an overview shot of the first floor before the party got started. This floor is filled with our Bellini collection, tons of gliders and lots of fun accessories.

Our friends at Edible Details made the most adorable custom cupcake toppers to place on top of Magnolia Bakery cupcakes just for the event—these were the hit of the party.

Rebecca Propes, fellow PN contributor and mastermind behind the adorable creations of Petite Party Studio, supplied us with the fabulous tags and stickers to brand everything from water bottles to champagne glasses. It was the perfect touch to give that professional, polished look. We also had a yummy candy bar created by my friend Jennifer, owner of Just Sweets. It was almost too pretty to eat.

My favorite part of the night was the beautiful opening remarks made by Melisa, PN Co-founder. She was a tough act to to follow.

Here are some other store shots photographed by the lovely and talented Suzanne Cohen. The amazing artwork shown below was done by fellow PN contributor Sam Simon. Love it.

One of the newest elements in the store is our third floor custom studio. Here we carry brands like Art for Kids, Country Cottages, Bungalow 5 and Bratt Decor.

And finally, here I am with my amazing team—Nick, our marketing coordinator,  Becky, our operations manager, and Tina, our in-house designer.

We would love to have any PN readers in town come by and say hi! Thanks again to our PN family for making this such a special event.

Bellini NYC 1305 Second Ave (@68th)

Jacquiline Bertny

Monday 4th of March 2013

I love it! Sam Simon's corner really added a point of interest to the store.


Sunday 3rd of March 2013

Congrats, Bellini! Curious about Melisa's opening remarks..


Tuesday 26th of February 2013

WOW!!! The store looks amazing!!! So glad we could be a small part of it!! xoxo

Kimmy Doraine

Tuesday 26th of February 2013

Amazing makeover. But then again, I am not from New York and I haven't see how the store looked like before.

Shai Virtuso

Thursday 28th of February 2013

Yes, you should have shown us the before photo so we could see what wonderful change you've achieved. Nevertheless, I love how it looks!


Tuesday 26th of February 2013

I've said it once and I'll say it again...amazing job at Bellini NYC. You're setting the bar for baby furniture stores Michelle. Thanks for letting the team be a part of it!