I’ve always been a major multi-tasker, the type of person that is actually more productive when their plate is filled to the brim. So as a mother of three young children and co-founder of Project Nursery, nothing makes me happier than a full house and a hectic work schedule. A great day begins with a messy pancake making session with the kids, followed by a long run and a quick latte, then comes the slew of conference calls and school pick-ups. The day usually ends with a glass of red wine and a hunk of good cheese with my husband after the kids are tucked into bed.

I love living in San Francisco—a vibrant, urban city—because every day I am inspired by the people, fashion and art around me. I’m particularly drawn to color and pattern, and I have a blossoming love affair with geometric and 70’s inspired prints. I’d say my style is modern with a twist of eclectic and a touch of global chic. I’m constantly rearranging furniture, pillows and accessories in my Victorian home because I like things to look fresh and new. Sticking to one design style is challenging for me, but I am lucky enough to work with my dear and focused friend Melisa. I often dream up an idea, and she is the go-to gal to turn ideas into action. The yin to my yang.

Project Nursery is a way for me to share amazing finds for the family home, and this passion has grown into a full-fledged business. It’s an exciting time to be an entrepreneur and mother, and I’m loving every minute of it.

– Pam Ginocchio, Co-Founder

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