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Bright & Colourful Playroom with Mastermind Toys


It’s finally time to reveal the corporate playroom i’ve been working on for several months. Mastermind Toys, Canada’s largest specialty toy and children’s book retailer, wanted to transform an unused room at their HQ office into an inspiring space. It needed to be fun, bright and full of wonder… and I was up for the challenge! I was asked to create an environment that could serve many purposes. One to host vendors and suppliers, to hold internal meetings and workshops, as well as to capture all of their social and marking content. I had two large set walls built in order to create some pretty iconic and special moments and even transformed a small office space into a full photography studio, perfect for capturing product unboxing videos and storing photography gear. We were so lucky to have such wonderful partners join in to help bring this space to life; floor knot cushions from Juju & Jake, storage bins, rugs and bedding from Pehr, wall decals from Urban Walls, a reversible floor mat from Play with Pieces, wall decor and a bean bag from Gautier Studio, a slide from Catchu Boutique and wallpaper from Chasing Paper. The pièce de résistance is definitely the 5-foot custom neon sign from Neonific that really lights up the room with a playful and bold aesthetic. I am so proud of this incredible playroom that brings a sense of imagination and a twinkle to everyone’s eyes…