Sollly Baby creator and founder, Elle Rowley, makes sure no detail has been overlooked. Solly Baby fabrics are custom made using all-natural dyes and only the finest, most sustainable fabric, known as Lenzing Modal. Every single Solly Baby wrap is lovingly made out of a factory in Los Angeles. At Solly Baby, we believe there is no better way to wear your newborn so the buttery soft feel of our fabrics and the careful handling make the womb-to-wrap transition as seamless and natural as possible.