Safinaaz

Safinaaz

My name is Safinaaz and I’m a Toronto transplant with a background in tech and a huge love for creativity. In my previous life, I was an engineer working at Microsoft and a tech-startup. Now I live the dream where I can interact with my clients directly and create beautiful, stunning, and meaningful content on my life, my passion, and my experiences. I’m so grateful that this platform has given me a voice and a way to connect with people from different parts of the world in the areas of fashion, lifestyle, travel, and beauty. I have continued to try and build a platform that shares my life in its raw form. Plus as a mom of twins, this site has given me all the more reason to help fellow moms recognize that there are still women and shouldn’t neglect that. I hope you view my platform as an inspiration to lead a positive life and a life well lived as I continue to share all things in lifestyle, travel, beauty, and motherhood. My goal is to help you realize that out of all the hats you wear in the day, we share one hat together.
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Featured posts

It’s not often you can find a baby furniture brand that incorporates vintage touches into classic designs to get something that is still entirely fresh. Namesake has a knack for designing baby furniture that is both on trend and timeless. […]

Crewe Gingham

Oh, you know the saying, right? “Paris is never a bad idea?” We feel the same way about French style in nursery design—it’s always a yes for us. As one of the top picks from our 2024 nursery design trends, we knew that classic, elegant, and luxurious-feeling nurseries would be gaining traction. […]

French Inspired Nursery Trend

We are so excited to announce our collaboration with our friends at Toki Mats! We’ve been selling their products for years in our shop, so we jumped at the chance to bring our own Project Nursery spin to their stellar products. […]

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