This is our interview series in which we bring you the nurseries and kid rooms of successful designers, entrepreneurs and moms. Through this series, our featured guests will divulge some of their design secrets and share stories of how their nurseries came to be.
Jennifer Morrison is the owner and creative force behind the newly launched anchor & adorn. Fed up while searching for modern yet whimsical baby items for her daughter on the way, Jennifer got out her sewing machine and her crochet hooks and made her own. Realizing there was a gap in the market, Jennifer started anchor & adorn to offer her sweet handmade goods to other parents looking for a similar aesthetic. Today she’s sharing her daughter Colette’s modern pink and white nursery with us all. Thank you, Jennifer!
I have always had a love for great prints, sewing and creating. When I was pregnant with my first child last year, I found it hard to find adorable yet affordable baby items, so I started sewing and crocheting blankets, hats, quilts, etc. myself. I had such great success that I wanted to create handcrafted items for all littles and mamas, and thus anchor & adorn was born.
I am actually a publicist by trade with a background in the fashion industry, so I have always had an eye for design and pulling unexpected items together. Though I am not trained in interior design, I have a deep love and passion for it and use it as a creative outlet.
What’s the first thing people notice when stepping foot into this room?
The bright pink walls and offbeat herringbone accent wall. We painted the print on the wall behind her crib so it would be the main focal point.
Did you have any unexpected obstacles when creating this room?
Our major obstacle was the space. We live in San Francisco, and that means small rooms and tight quarters. We had to ensure that Colette’s crib and all other furniture would fit comfortably in the room, even when we have friends and family visit because it doubles as our guest room. We thought smart in regards to space, and we made things play double duty, like using her dresser as a changing table and picking a loveseat that folds out into a bed for overnight guests.
What is your favorite thing about the room?
My favorite thing about the room has to be the added accents from our childhood that we placed throughout. My husband’s dirty little blue bunny from when he was a baby sits on Colette’s shelf above the changing table, and it’s perfectly leaned up next to a rabbit I received on my first Easter. Above her birth announcement, we displayed a poem that hung in my nursery and room when I was a child. My father framed it 32 years ago, and it is absolutely perfect and reminds us of our family.
What was the most important thing you wanted to achieve when creating this space?
I wanted to ensure that the room was a piece of us and reflected our style, while also remaining kid-friendly.
What did you enjoy most about the design process?
The thing I enjoyed most about designing the room was thinking about my daughter growing into it. Though I wish I could keep her my little baby forever, we wanted to make sure that it would be sweet and fun for her as an infant, but we also wanted it to transition with her as she becomes a toddler.
Photography by Ryan Morrison