The Honest Company + Diaper Bag Giveaway

Jessica Alba is one busy mommy. My social media feeds gave me no choice but to follow her happenings all around town last week. And from the looks of it, she has yet to take a break from promoting her newest baby, The Honest Company.

Honest.com offers affordable (and downright cute!) non-toxic diapers and eco-friendly family products delivered right to your doorstep. “I’ve spent way too many hours researching products and driving around, trying to find safer, eco-friendly options for my kids,” explained Jessica Alba, President and Founder. “I knew that most people didn’t have that kind of time, nor the means to pay the premium prices. We had to make it easier.”

Parents are able to curate bundles online for delivery. Diapers are available for less than $20 a week, and a monthly supply of the body care and home cleaning essentials comes in at just under $9 a week. It’s awfully convenient, and from what I’ve gathered from their bustling Facebook fan page, the customer service is outstanding.

I had the opportunity to meet the beautiful celebrity mom of two and hear more about her freshly launched company with fellow Co-Founder, Christopher Gavigan. Christopher is a renowned environmentalist, author, former CEO of Healthy Child, Healthy World and father. The evening was hosted and moderated by the fashionable Nicole Feliciano, of Momtrends, and most of New York City’s top mom bloggers were accounted for. Jessica and Christopher graciously passed out their personal business cards and shared insight into their brand’s mission, personal stories and more.

The lovely evening concluded with a handful of lucky attendees winning very cool Honest Company Diaper Bags. Jessica explained how she designed the diaper bag herself and that she did it with her husband in mind. As multi-tasking moms, we know what it’s like to juggle the baby, the kids and their stuff all at once. And when Jessica’s husband offers to help her, let’s just say carrying her girly diaper bag probably isn’t his first choice. While I did not win the gorgeous, gender-neutral bag, savvy Project Nursery friend Julia Beck, of Forty Weeks, offered her winnings to our wonderful PN readers. How awesome is she? (Meet her on Twitter @TheJulia Beck.)

The Honest Company diaper bag, designed by Jessica Alba, is a slate gray messenger-style bag with hip yellow stitching and a “feels like” suede fabric. It’s roomy, and it’s stocked with samples of Jessica’s new line. Even my husband walked into my office and said, “Hmm, cool bag,” and then walked out. So do we have any takers?

WIN IT! One lucky Project Nursery reader will win The Honest Company Diaper Bag complete with a sample kit of their products.

HOW TO ENTER: To enter, comment below to let us know that you visited Honest.com and give us your take—would you try it? Contest ends Thursday, February 2, 2012 at 11:59pm PST.

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