Known for its fresh West Coast style, Serena & Lily brings a sophisticated mix of pattern and color to every room in the house. Based in Sausalito, CA, the company originated in October 2003 when Serena Dugan and Lily Kanter met and shared a desire for distinctive options in nursery design. Eight months later, the company released its first collection of nursery bedding. Serena’s original textile designs offered parents unexpected looks for the nursery. The company has since evolved into a leading lifestyle brand, expanding its reach into many different categories, including bedding, furniture, rugs, windows, lighting, décor, gifts, bath, outdoor, paint, wallpaper, and fabric by the yard. In 2012, the company introduced its online Art Collection with original artwork and limited edition prints. In May 2013, the company opened its first-ever retail location, Serena & Lily Beach Market, in Wainscott, New York. In May of 2014, the brand will open its first Design Shop in San Francisco, California.