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About Eli Gurock

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Eli lives in Brookline, MA with his wife (business partner and childhood sweetheart), Sheri, and three kids. He is the co-owner of Magic Beans, a small chain of baby gear and toy stores in the Northeast. Eli loves Patriots football, Single-malt scotch and eating like a caveman.

Posts

Products that Make Packing Lunches Easier

| August 26, 2014

My youngest son is entering kindergarten, so I’ve got lunch boxes on the brain. While some of you are still years away from sending your child to school, many of these options are also great for toddlers too [...]

Eli’s Favorite Sunscreen for Kids

| July 29, 2014

I love a nice suntan as much as the next person, but I value my health, and that of my family, above all else. How can we protect ourselves and our children from the sun’s harmful rays without staying indoors all summer long? [...]

The Best Picnic Blankets

| July 1, 2014

I love picnics! There’s nothing better than sitting in the sun, looking up at the blue sky and enjoying scrumptious summer foods and drinks. [...]

Great Swaddling Solutions

| May 7, 2014

Are you ready for baby boot camp? Sure, you can practice, take classes and read countless books prior to birth, but when your baby is finally in your arms in the maternity ward, that’s when the real learning starts. [...]

Spring Stroller Predictions for 2014

| April 15, 2014

The UPPAbaby Cruz came out two years ago, and the Bugaboo Buffalo debuted last summer—there hasn’t been a “hot” stroller since then, but I think there are three big sellers on the horizon. Here are my stroller predictions for 2014. [...]

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