Top Projects

Rooms and Parties We Love This Week

Rustic Chic Nursery - Project Nursery

We’re sure you’re getting ready for all your fun holiday weekend plans, but first, let’s take a peek at a few projects that really wowed us this week. […]

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Baby Gear

Seriously? That’s a Play Mat Not a Rug?

Little Nomad Play Mat

You know by now that we get super excited when smart companies take a functional product and pretty it up. We were wowed when we spotted the first glimpses of the Little Nomad play mat a few months ago. […]

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Furniture

Bringing Italian Design into the Nursery

Natart Rustico Nursery Furniture

We are always on the hunt for companies with a strong design vision, and Natart Furniture started in a little old place called Rome, Italy—talk about a wealth of inspiration! […]

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Baby Gear, For Mom

A Diaper Bag that Transforms into Your Favorite Purse

Lily Jade Diaper Bag

We say this often—a diaper bag should be for you. Your baby certainly doesn’t care if there’s some cutesy print on your bag. This is one of those baby purchases that you really want to put yourself first. […]

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Clothing

Baby’s Got a New Pair of Shoes

Pineapple Baby Shoes

Oh my has the baby shoes game gone through the roof! I swear babies these days are wearing trendier footwear than me. […]

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Baby Gear, Children's Bathrooms

The Only Baby Bathtub You’ll Have to Buy

Boon SOAK 3-Stage Bathtub

I’m a firm believer in “buy it once and buy it right.” I’d rather wait to save to buy the thing I really want than buy the temporary thing and replace it with what I really wanted later. […]

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Bedding

Sabrina Soto Baby Bedding Collection Hits Target

Sabrina Soto Baby Bedding Collection

HGTV designer Sabrina Soto welcomed baby girl Olivia late last year, and it’s clear that she’s had nursery design on the brain. We’re excited to introduce the Sabrina Soto Baby Bedding Collection now available at Target […]

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Toys

What has Eight Legs and Makes Music All Over?

Octotunes

Do you go to playdates and find yourself saying, “Oh, we have that too.” Or spot a baby playing with a toy happily in the shopping cart and say, “My baby loves that too!” There are some toys that you see over and over again […]

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