What is Project Nursery?
Project Nursery is a resource dedicated to baby’s first room & beyond! We proudly feature inspirational photo galleries submitted by readers, hip finds for the family home, do-it-yourself projects, expert design tips, fabulous weekly giveaways and much more!
Our readers are a mix of expecting parents, experienced parents, boutique owners, passionate home decorators, and mom bloggers. Started in April 2008, ProjectNursery.com currently attracts 800,000+ pageviews monthly.
Who’s behind PN?
We are Melisa Fluhr and Pam Ginocchio, long time friends and design fanatics! We met in college and after graduating, both landed in New York City and shared a (tiny!) West Village apartment. We lived the single life, focused on our respective careers, met wonderful husbands, obsessed over 2 elaborate weddings, endured 5 intensive renovations and survived pregnancy on modified bed rest. While waiting for our little ones to arrive, we traded hundreds of emails about nursery design, decorating ideas and paint colors. Prompted by HGTV.com’s “Rate My Space,” Melisa posted pictures of her son’s new LA “crib” on the web and the interest was overwhelming. After receiving hundreds of comments and attention that sparked online decorating debates, an idea was born: Project Nursery!
While not formerly trained in design, we are nevertheless as passionate about the process as any interior designer. We draw inspiration from a variety of unexpected sources and have the innate ability to combine unusual (and budget friendly!) elements into a kid friendly spaces that commands attention. Most of all, we understand the value of sharing ideas and are inspired daily by the members of Project Nursery’s enthusiastic online community.
Our Focus
Project Nursery connects readers to the products featured in real world designs showcased within our member “real rooms & parties gallery“. Our daily blog exclusively promotes baby, child and family design related products and services. While we love a good book or clever iphone app, we will only review items that best fit our readers interests: children’s room and party decor.
Why Partner?
Receive personal, fun and honest reviews. We believe in what we promote and our passion about your product is evident in our writing. And if compelled to do so, we’ll even pull our flip cameras to vlog about it!
Gain quality exposure. Project Nursery readers spend an average of 4 minutes on our site in search of inspiration and design ideas. We would be remiss not mention our 800,000+ pageviews monthly and 8,500+ weekly newsletter subscribers (growing daily). Not too shabby for a “Mom blog”!
Reach your target audience. We cater to a network of parents and grandparents who are dreaming up designs and shopping for their next kiddie decorating project.
Enjoy partnership opportunities. We often look to our advertiser’s products for promotional opportunities as we grow Project Nursery through events and media interviews. Check out our latest spot on San Francisco’s CBS 5!
Sponsorship Opportunities
Our popular Website Ads are self-serve are available HERE through our advertising partner, Federated Media. In addition, we offer a wide range of sponsorship opportunities and are always open to new and creative ideas. Opportunities include: Product Reviews, Contests & Giveaways, Direct Links, Editor’s Picks and Newsletter Sponsorship.
Our media kit outlines pricing, stats and availability. Please do not hesitate to contact us with any additional questions.
