Vendor Spotlight

Baby Braithwaite

Welcome to our series spotlighting our Featured Vendors from our Vendor Guide. The guide includes carefully curated vendors from the baby and children’s industry in design, retail, special services and much more.

We are thrilled to introduce Baby Braithwaite to our Project Nursery community. While this Atlanta-based store provides a brick-and-mortar retail experience that is elegant beyond words, we are equally impressed by Baby Braithwaite’s beautiful and easy-to-shop website. Regardless of where you live, you will so enjoy browsing their highly curated shop that is full of baby products chosen with care by the mother-daughter team that owns the store.

Whether they’re helping you select the perfect coming home outfit or demystifying the process of choosing the right stroller, Baby Braithwaite offers new parents solutions that work and baby products that are both simple and lovely. It’s easy to tell that their priority is to provide guidance and support to their customers and to help them celebrate the joy of becoming parents. We chatted with co-owner Chaffee Braithwaite to learn more.

Baby Braithwaite

What about Baby Braithwaite makes you most proud?
Oh, there are so many things! I am so proud that I have created this business together with my mother. We have worked so hard and spent so much time together that we otherwise would not have gotten to share. We do all the buying trips together, and there are always moments during those trips where we are doubled over in laughter, tears streaming down our faces—those are the moments I treasure.

I am incredibly proud that we have created a place that people enjoy. My biggest compliment is when a new dad says he likes coming to our store. Preparing for a little one can be overwhelming at times, and we always strive to create a space and experience that turns the feelings of stress into feelings of happiness and excitement.

And lastly I am so proud to have such a wonderful team—they are an extended family to me, and I love to see them happy to come to work every day. I am constantly stopped when I am out and about in my daily life by clients who want to tell me what a great team we have—that’s always a very proud moment for me.

Baby Braithwaite

Do you have a signature product or design element?
Since the day we opened our store, our mantra has been sweet and simple. Everything from branding and marketing to buying and store display follows this principle. Our store design is all white, which creates a calming space for our clients and allows the product offering to stand out. Our signature products are the ones that exemplify sweet and simple the best—we have a collection of lamb products that everyone loves (Cuddly Baa, Lamb Belly Blanket, Lamby Snuggler), and our Sweet Pea Hats are perfect for coming home outfits.

What is your biggest piece of advice for new parents?
Enjoy, enjoy, enjoy! Most moms have been thinking about this moment their whole lives. Everyone is going to give you advice. Listen, but don’t let it overwhelm you. This is your time, and it’s okay to make your own decisions, even if others disagree. Most women will only be pregnant a handful of times in their lives, so it’s okay to indulge.

And beyond the preparation, try to enjoy the actual pregnancy. Remember, when the baby is in your tummy, everything that happens is just between you and the baby. It’s the greatest secret—no one will ever get to take that away from you.

Sweet Pea Hat from Baby Braithwaite

Tell us your motto.
I believe that family life is beautiful. Every day. As parents, we have to remind ourselves that it doesn’t get any better. And everything is a reminder—from the messy toys to the disheveled curls on top of their sweet heads—that we are so unbelievably lucky to be parents.

Baby Braithwaite

Any advice you wish someone had given to you?
The journey to become a parent is not always an easy one, but you won’t be alone in your story. It took my husband and I almost six years to have our two precious boys. Lots of ups and downs and lots of heartache. I was so honored that so many other women shared their own pregnancy journeys with me. It helps to know you’re not the only one facing these struggles.

I always encourage our clients to talk to one another and share advice, tips, what’s worked for you and what hasn’t worked for you—not just about pregnancy, but also about navigating parenthood. I am constantly seeking the advice of other mothers.

To learn more about Baby Braithwaite, visit their listing in our Vendor Guide.

If you are interested in applying to become a Project Nursery Vendor, please click here.

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