Fab Finds, Technology

Own Your Own Color and Save Lives

As nursery designers, we see a world of application for the use of color. The arrival of spring always reinvigorates us, as it does many others. Take the newest Target ad campaign showing colorful characters adding color to the world or this month’s In Style Magazine dedicated to color.

Did you know that the screen on your computer, tablet or smartphone can display 16.7 million different colors? It’s hard to image that there are so many colors in existence! We all know the ROYGBV colors of the rainbow, but that’s only six. The idea that the difference from the rainbow we see in nature to the computer screen in our living room is over 16.6 million colors is, well, pretty mind-blowing. Assuming we can fathom that there are in fact that many colors, how do we go about naming them? Pantone has helped, but there are plenty of nameless colors floating around out there.

Own A Color Benefitting Unicef

Enter the Own A Color Campaign benefiting Unicef. This brilliant fundraising idea combines our love of color with the desire to help children around the world. For a minimum of only $2, you can own your own color and help Unicef change children’s lives.

Own A Color Campaign

And yes, we definitely walk the walk. Here are the two colors we bought today! Please take a moment and head over to Own A Color, and put your name on a color you love!

Own A Color

Own A Color Pink Mamma

You Might Also Like


  1. 1

    Wow, 16.7 million is a lot! I love this fund-raising concept. So once you own a color, nobody else can name it?

  2. 2

    I just checked the site. Really cool.

    Diane Mathias: Yes, once you have already bought a color, it’s totally yours and nobody else can name it again.

  3. 3

    If you click on a color triangle that hasn’t been named yet, the word “AVAILABLE” shows up. If somebody else has already named it, the word SOLD appears.

  4. 4

    Thanks for telling us about this wonderful project. Sharing this with my friends, too. There are so many beautiful colors and I can’t afford them all! Lol.

  5. 5

    Yes guys, do share this one on your Facebook and Twitter and blogs. Unicef is one organization truly worth supporting.

  6. 6

    I agree. If it’s Unicef, it is, beyond question, a worthy cause. And I see there are still so many colors available! Let’s help spread the word.

  7. 7

    I remember that there used to be a website like this. One million pixels, where you own one pixel for a dollar. It quickly sold out, making the creator an instant millionaire. It might not be an original idea, but still, it’s for a great cause :)

  8. 8

    Thanks for the bit of backgrounder you have there MapleSyrup. It’s interesting to know because when I first read about this, I really thought that they were the first to do this. But even so, I don’t regret owning 7 colors :)

Leave a Reply

Your email address will not be published. Required fields are marked *